ACT provides sales and strategic marketing services to developers of urban and resort residential real estate projects. To do the most effective job of selling extraordinary real estate, we believe that sales and marketing must be seamlessly linked. ​​​​​​​ACT works with the best creative minds to manage all components of your project. The result is a seamless integration, full accountability and a more effective and efficient sales effort.
Expertise
Research & Planning
We believe that a strong foundation in research and analysis is key to all sound decisions for a real estate development. That’s why we provide extensive market research reports, feasibility studies, market trend analysis, target audience positioning, unit mix analysis, and detailed unit pricing recommendations.
This detailed, insightful analysis serves as a key component that influences the consulting services we provide during the design and development phase.
In short, we keep an eye on the competition, trends, and the market so you can make smart decisions that impact your bottom line yet doesn’t compromise the success of your project.
Research Scope of Work
Focused in-depth Market Studies
Target Audience Positioning
Project Pipeline Intelligence
Target & Optimal Unit Mix
Detailed Unit by Unit Pricing Models
Release & Balanced Sell Out Strategy
Design Development
For almost two decades we have used a methodology that has continuously proven its effectiveness by maximizing developer returns and achieving above market pricing for developments. We create extreme value through our predevelopment offering by first obtaining a deep understanding of the fundamentals of the hyperlocal market. After we analyze every product and project, we dive into who the buyer profiles are, what motivates them and what needs are not being met.
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We then set what needs to be achieved from a planning perspective, and work alongside the developer and their design team to engineer a concept and product to achieve our client’s goals.
Design Development Scope of Work
Floor Plan Review & Optimization
Guidance on Selection of Unit Finishes, Appliance Package, Plumbing Fixtures & Value Engineering
Sales Gallery & Model Residence Direction
Construction Phasing
Exterior Landscaping & Design
Amenity & Service Programming
Sales & Operations Management
Our skilled team recognizes the importance of creating a tailored sales experience from which relationship-based connections can be made. Having worked directly on the developer side of the business for decades, we understand the needs and pain points of our developer clients.
We manage the entire selling process, bringing a deep understanding of the needs and wants of buyers, and how those needs change and evolve – whereby we sometimes need to pivot our strategies. Our highly customized CRM platform allows our team to source and manage qualified leads and maximize marketing dollars.
Sales Scope of Work
BRE Coordination & Contract Package Review
Sales Team Selection & Training
Inventory Control & Release Strategy
Sales Gallery Presentation Tools & Critical Path
Launch & Momentum Strategy
Prospect & Escrow Management via CRM Integration
Prospect, Contract/Escrow Tracking & Reporting
Marketing Strategy
We collaborate with best in class creative agencies and bring a collection of partners to the table to create a seamless workflow that produces result centric marketing campaigns.
By crafting thoughtful strategies designed to position each project as an irreplaceable property, our innovative approach enables our clients to maximize the value, pricing and sales velocity of their creation.
​​​​​​​Through strategic planning, a highly directed narrative, and the coordination of our extensive global network of brokers, influencers and connectors, we enter a market and create demand for the ultra-discerning lifestyle connoisseur.
Marketing Scope of Workk
Marketing Plan, Budget & Timeline Creation
Full-Service Creative Direction
Campaign Ideation & Management
Branding, Print, Digital, Ad & PR Expertise
Execute Broker & Buyer Outreach Programs
Develop Social Media Campaigns
Marketing analysis of traffic and Google analytics reporting
